Panda Express

How do you Panda?

To launch Panda Express’ first brand campaign in years, we celebrated all the unique ways fans share, sauce and steal their favorite dishes. As creative co-lead I helped concept, write and produce multiple spots.

However You Panda Social

I also creative directed photo and video shoots to create a robust set of social assets that brought to life all the unique ways fans Panda across Instagram and TikTok.

Firecracker Shrimp

More to come, check back soon!

Sizzling Shrimp

More to come, check back soon!

Beyond the Original Orange Chicken

More to come, check back soon!

Wok-Fired Shrimp

To celebrate the return of a fan-favorite dish, we partnered with Panda super fan, Jimmy O. Yang who welcomed one of our Wok Masters into his kitchen for a special episode of his cooking show.

In sharing our recipe with his audience we generated tons of engagement and fresh content for our social channels.