Chicago Flies United

Since 1934, United Airlines has called Chicago home. So when competitor airlines started to encroach on their territory, United took over the city and staked their claim as Chicago’s only hometown airline.

As Creative Director, my team and I scoured social media, local photographers and United’s brand partners to find iconic shots of real Chicagoans with their arms outstretched like airplane wings. We then placed each board in contextual locations based on our fliers or where they were shot.

The result was a bold and simple campaign celebrating the people and the city United is so proud to help fly.