To debut their new Digital Network Architecture platform, Cisco Enterprises needed bold yet inexpensive content that would resonate with IT Directors and Network managers at companies across the globe.
So we brought to life colorful idioms for feeling overwhelmed at work, creating videos that spoke our audience’s and jumped out in their cluttered feeds.
Because of the small budget, I was incredibly hands-on during production, overseeing the set design and art department, as well as purchasing and styling the wardrobe.
The result was a unique, stage-inspired world that was both quirky and elevated, vintage and modern, and embraced the brand’s colors without feeling cold or corporate.
To supplement the campaign, we turned some of our favorite on-screen moments into meme-inspired GIFs that spoke directly to our IT audience was sure to stand out in their social feeds.