@ebayWatches
Seller’s Club: Ep. 1
To continue growing their Instagram following, eBay Watches wanted to launch a new video series celebrating the expertise of their sellers.
After the shoot, I joined the creative team to sort through hours of footage and craft a long-form episode, teaser and multiple short-form featurettes.
As art director, I established the look and feel of the series, from graphics and animations to color and edit effects.
social-first content
Shorter videos profiling each seller allowed us to celebrate and humanize eBay’s often overlooked user segment, and cemented the brand as a true expert on watches.
These bite-size videos, along with trailers and shoppable Instagram collab posts, helped @ebaywatches increase engagement and followers, both for their channel and their sellers.