I recently had the honor of creating the winning pitch concept for the Honda Powersports 2019 brochure campaign, which went on to win SILVER in the 2020 Graphis Design Annual!
Our team at Wongdoody was tasked with making dealership brochures relevant for an audience who can already find all the information they need about Honda’s products online, well before they come into the store. Our solution was to leverage the fun of these highly functional machines and make our data-heavy brochures just as playful.
The result was a series of brochures chock-full of of both fun and functional infographics, with Easter eggs hidden throughout—giving readers something new to discover every time they flip through.
Check back soon to see more of the work!