Hyundai

How many times can you say “squeegee” in one commercial? Hyundai let us find out.

To launch it's two newest Plug-in Hybrid EVs, Hyundai needed to capture the attention of drivers who were curious about transitioning from gas to electric.

For my first campaign with Innocean USA, I joined the creative team to develop these scripts and see the campaign through production, working closely with Jim Jenkins and his team at O Positive during filming, and helping oversee post-production - ultimately creating a robust campaign that ran across broadcast and social.

Squeegee.