Levi's came to FCB to create a global TV spot introducing the new 501CT, the first ever modification of their classic 501.

As the sole art director on the project, I worked alongside my copywriters on the concept and script. On set I worked closely with the director, contributing to casting, wardrobe and set design decisions; helping plan out scenes; and designing graphics for props and backgrounds. I then saw the film through post production, overseeing the edit, color and VFX.

The spot was even featured on AgencySpy and Creativity Online.